Built for Victorian car dealers

Your Dealership.One Platform to run it

Stock · Compliance · Paperwork · Advertisements

Tied to every car, from Buy to Sell.

Monthly billing · Cancel anytime

Friday — Admin Panel
Friday dealership platform
RWC tracked

Expiry alerts on every vehicle

Form 4 ready

Pre-filled, one click

One Record
Stock to Sale
One Click
PDF Ready
One Book
Dealing Book
One State
Built for Victoria

The cost of scattered systems

Buy to Sell should be one flownot multiple folders

Without one thread

  • Rego typed into three different places
  • RWC dates tracked in someone's head
  • Dealing book rebuilt after the fact
  • Handover delayed while paperwork catches up

With Friday

  • Same vehicle record from stock-in to keys-out
  • RWC, rego alerts, and compliance on the car
  • Seller Paper, Form 4, Buyer Paper — pre-filled
  • Dealing book updated as you work

The yards moving fastest aren't busier.

They just stopped retyping the same details for every form.

Every make on the lot

Every brand. One system.

From everyday runabouts to prestige stock — if it's on your yard, Friday can manage it.

The One Thread

One record. Every form. No gaps.

Scattered folders fail because nothing carries forward. Friday ties stock, RWC, parties, transfer PDFs, and your dealing book to the same vehicle in one dealer management system — from the day it hits the yard to the day you hand over the keys.

Your lot · your website · your advertisement

Your lot. Live on your site.

Link your dealership website to Friday. When stock changes in the yard, your site updates too — photos, prices, and ad copy, without typing it all again.

  • Ad copy filled from your template
  • Set up once — your whole yard stays connected
  • Update a car in Friday, see it on your site

Capabilities

Everything your yard needsFriday Cares

One automotive DMS to operate, comply, and sell — without switching systems.

Operate
  • Vehicle inventory

    Your whole lot — searchable in seconds.

  • Appointments

    Visits tied to the car, not a calendar.

  • Rego alerts

    Flagged before renewal day arrives.

Comply
  • RWC management

    Certificates on the car — expiry included.

  • Dealing book

    Built as you buy and sell — audit-ready.

  • Transfer PDFs

    Paperwork ready before the buyers enter.

Sell
  • Buyer & seller workflow

    Parties, fees, delivery — one record.

  • Transfer fee calculator

    Victorian duty — sorted at the desk.

  • Multi-language

    Your language now — more on the way.

Pricing

Simple Pricing for Victorian Yards.

Pick a plan when you're ready to add stock.

Monthly billing · cancel anytime

Starter
For small yards getting started.
$149Limited offer
$99/mo

Up to 15 vehicles included · +$8/extra vehicle

  • Dealing Book
  • RWC tracking & compliance
  • PDF Import
  • Transfer Fee Calculator
  • Client Lookup
  • Website Sync & Ad Copy
  • Appointments & Calendar
  • Priority Support
  • Custom Onboarding
Pro
Growing yards with more features.
$299Limited offer
$249/mo

Up to 50 vehicles included · +$6/extra vehicle

  • Dealing Book
  • RWC tracking & compliance
  • PDF Import
  • Transfer Fee Calculator
  • Client Lookup
  • Website Sync & Ad Copy
  • Appointments & Calendar
  • Priority Support
  • Custom Onboarding
Enterprise
Multi-site and high volume.
Custom

Unlimited vehicles

  • Dealing Book
  • RWC tracking & compliance
  • PDF Import
  • Transfer Fee Calculator
  • Client Lookup
  • Website Sync & Ad Copy
  • Appointments & Calendar
  • Priority Support
  • Custom Onboarding

Card details are handled by Stripe; Friday never stores your payment information.

Extra vehicles: from $6/vehicle/month (Pro) · $8/vehicle/month (Starter). · All prices GST inclusive.

Questions & Answers

Which car brands are supported?+

Friday supports 58+ makes including Toyota, Mazda, Hyundai, Ford, BMW, Mercedes-Benz, Tesla, and more. If it's on your lot, Friday can manage it.

What is an automotive DMS?+

A dealer management system (DMS) is software that runs your yard — inventory, compliance, paperwork, and sales in one place. Friday is an automotive DMS built for Victorian car dealers, with RWC tracking, Form 4, dealing book, and transfer PDFs tied to every vehicle from buy to sell.

Is Friday built for Victorian car dealers?+

Yes. RWC tracking, Form 4 generation, transfer fee calculations, MCT dealing book, and Registration PDFs are at the core — not bolted on.

How secure is my data?+

Your data is isolated per dealership. Sensitive fields are encrypted, we minimise stored personal information, and generated PDFs are produced on demand when you download them.